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Senior Leads/Downsizing Book

The benefits of downsizing


The senior market, despite its growing size, is largely ignored by the real estate industry. In fact, 36% of the U.S. population is over 55, and there are about 75 million Baby Boomers about to retire. Post-retirement, many homeowners are looking to downsize — and if they aren’t, you can convince them why they should.

This book shows retired homeowners — and those about to enter retirement — everything they have to look forward to in a smaller home. Whether they choose to downsize to a smaller single family home or to a senior living community, the opportunities (and cost savings) are endless.

Inside, your clients will learn all about:

  • The benefits of downsizing
  • How to picture their futures in a smaller home
  • How to sell their homes for the most money possible
  • Different housing options for their changing needs
  • How to protect themselves from potential real estate scams

Introducing The

Authorify Digital Bundle

Digital Book + Success Training + Lead Capture Site

A complete marketing system that allows you to capture leads and convert them into clients with your own personally branded book.

Give your clients something unique that answers their most pressing questions about buying and selling.