Our most popular book! Give it to every potential seller you meet in place of your business card. This book isn’t geared toward any specific niche, so it can be used to target almost any kind of seller — FSBOs, Expireds, you name it!

Inside, potential clients will learn:

• How to sell their homes faster, and for more money
• Pricing tips and mistakes
• Strategies to appeal to any buyer
• High-end marketing approaches
• Common negotiation mistakes.

This book aims to disprove the misconception that the only reason a home expires is because it's overpriced. Instead, this book focuses on home-selling strategies — like staging, high-quality photos, and marketing techniques — that can sell even hard-to-sell homes. Give this book to expired listings, and you'll stand out from all of the other agents telling them they need to lower their price.

Inside, potential clients will learn:

• Why listing price isn't the only factor that affects a sale
• What stops "perfect" homes from selling
• How to sell a home that didn't sell — without dropping the price
• Marketing techniques to improve their chances of selling
• Negotiation tips and tricks
• Why they should consider hiring a real estate agent

The goal of this book is to approach FSBOs differently than all of the other agents who are trying to list them: You want to be their friend first and their Realtor second. When you give FSBOs this book, you're offering them helpful advice to sell their home — not beating them down about how they're going to fail. Gain their trust with this book, and they'll turn to you when they realize how much work and stress you can save them.

Inside, potential clients will learn:

• How to sell their homes faster, and for more money
• Why some FSBOs sell and others don't
• Tactics to get more showings
• Common negotiating mistakes FSBOs make
• Tips for marketing and showing their home
• Why they should consider hiring an agent

Give it any buyer leads you have. It demonstrates to buyers why you’re different from all the other Realtors. They’ll realize you are an expert and want to work exclusively with you to buy a home.

This book includes:

• Guide to real estate agents
• Needs and desires of homeowners
• Searching for the right home
• Do’s and Don’ts of negotiations

This book addresses the reasons a home didn’t sell and offers solutions to prevent it from expiring in the future. It explains the importance of a good real estate agent in the home-selling process and discusses upgrades that can sell a home quickly and for the greatest return. Give this book to expired listings, and they'll see what went wrong and how you can fix it.

Inside, potential clients will learn:

• Common reasons their home may not have sold
• Why it's easy to sell homes for less than they're worth
• The importance of a good real estate agent
• How to determine whether their current real estate agent stacks up
• How to sell their home for the most money in the least amount of time
• Marketing techniques to improve a home's chances of selling
• Negotiating tips and tricks

This book offers a complete guide to the FSBO process — all aimed at showing them how much work and stress they have in front of them (and how much money they could lose) without an agent on their side. 92% of FSBOs end up listing with a Realtor. Some of the topics the book covers include:

• Why people choose to sell FSBO
• Common mistakes FSBOs make
• The true costs of selling FSBO (that the FSBO may not have considered)
• How to set the right price for your home
• Tactics to sell your home for more, including advice on staging, marketing, and curb appeal
• How to advertise and show your home without an agent
• Negotiation tips and tricks

This book is just like the Home Buyer’s Guide, but it’s written specifically for first-time buyers. It educates them on the entire home-buying process from start to finish and shows them why they need your help to buy a home. It goes into great detail about common mistakes, incentives for first-time buyers, the negotiation process and much more.

Inside, potential clients will learn:

• 14 common mistakes of first timers
• How to get approved for their first home loan.
• The ins and outs of the buying process.
• How to guarantee a stress-free closing.
• Real estate horror stories (that you can help them avoid).

Each year 17% of all delinquent property tax owners sell their homes. Send your book to any homeowners behind on their property taxes, and they’ll hire you to sell their home. This book is designed to help people in debt, with a lien, or just curious about their taxes. It walks owners through their options in a difficult situation.

Inside, potential clients will learn:

• How to solve common tax issues.
• How to sell a home with a lien.
• General homeowner tax information.
• Mistakes to avoid.
• Which relief and aid programs might help them.

732,000 divorced couples list their homes each year. Give this book to any leads you know who are going through a divorce, but be sure to approach them sensitively. This book positions you as a divorce real estate expert and sells the divorcing home sellers on hiring you to sell their home.

This book covers:

• The benefits of selling a home in a divorce.
• Splitting possessions and the home-sale profit.
• Going to court in the midst of a sale.
• Dealing with uncooperative spouses.
• Emotional house sales.

We wrote this book to help guide people through the difficult process of selling inherited homes. This book breaks down everything from the legal aspects of selling a loved one’s home to the best strategies to prep the home for sale and even deal with uncooperative family members. Sellers will be relieved to have you and this book to guide them through what can be a stressful and emotional time in their lives.

Inside, potential clients will learn:

• The best options for dealing with family members in an inherited home sale.
• The legal aspects of selling an inherited home.
• Tax distribution procedures among family members.
• The ins and outs of selling an estate.
• How to prepare an inherited home for sale.

This is a general book that lays out several different techniques to help sellers get more money for their homes, namely through staging. When homeowners are looking to sell, they can reference this book and implement the tips and tricks you’ve provided to get the most money from their home sales — or hire you to do it for them.

The book shows potential clients:

• Details on staging each area of a home.
• How much money staging can save homeowners.
• Small tips on improving the odds of selling for top dollar.
• Tips for enhancing curb appeal.

This book is the perfect closing gift because most people want to do some remodeling after they buy a home. (It’s also great for converting expired leads who may need to do some work on their homes in order to sell for top dollar.) This book walks buyers and sellers through different remodeling options and explains their potential return on investment for popular renovations. Buyers and sellers alike will appreciate and keep your book for future reference and may even pass it onto friends. It’s a great tool for landing future referrals!

Inside, your clients will learn all about:

• Different upgrades for different rooms, including the most lucrative projects in living rooms, bathrooms, kitchens, and more!
• Design advice (and trends to avoid).
• Different options for flooring, paint, and lighting.
• The importance of curb appeal and outdoor improvements.
• Tips for increasing their home’s value.

1.3 million vacant homes are sold each year. You can land these listings with no competition because no one else is marketing to them. Owners with vacant homes have so many options, it’s often difficult for them to decide which one is right. This book will break down each of those options and convince them that selling their home with you is the best possible choice.

Inside, potential clients will learn:

• The pros and cons of renting vs. selling.
• Steps to take to sell their vacant home (especially if it didn’t sell in the past).
• Why not living in their home makes it easier to sell.
• Precautions to take to protect their home while it’s sitting empty.

This book lays out several different ways sellers can get more money for their homes, specifically through various advertising and marketing techniques. Give this book to all types of sellers to show them how you can make their listings stand out and garner the highest possible sale price.

Inside, potential clients will learn:

• How buyers search for homes.
• Small improvements that can net thousands.
• The importance of using pictures and video to market.
• The importance of curb appeal.
• The many ways to promote a home in today’s market.

A study by the Federal Deposit Insurance Corporation found that 1 out of every 200 homes will be foreclosed upon. But often, homeowners facing foreclosure feel very much alone. With this book, you can show them they have options and that they don’t have to brave the waters of foreclosure by themselves. If you approach people in pre-foreclosure early enough in the process, you have a real opportunity to sell their homes before the bank seizes them and potentially even help them land a profit.

Inside this book, homeowners will learn:

• About the foreclosure process
• What causes people to go into foreclosure
• Options (other than selling) to avoid foreclosure
• How to sell their homes to avoid foreclosure
• The ins and outs of short sales and when they’re necessary
• How to find their next home
• Tips for improving their financial outlook for the future

The senior market, despite its growing size, is largely ignored by the real estate industry. In fact, 36% of the U.S. population is over 55, and there are about 75 million Baby Boomers about to retire. Post-retirement, many homeowners are looking to downsize — and if they aren’t, you can convince them why they should.

This book shows retired homeowners — and those about to enter retirement — everything they have to look forward to in a smaller home. Whether they choose to downsize to a smaller single family home or to a senior living community, the opportunities (and cost savings) are endless.

Inside this book, senior sellers will learn:

• The benefits of downsizing
• How to picture their futures in a smaller home
• How to sell their homes for the most money possible
• Different housing options for their changing needs
• How to protect themselves from potential real estate scams

Choosing the right brokerage is a difficult decision for any real estate agent, and one they shouldn’t take lightly. Unlike a game of poker or roulette, agents can’t necessarily rely on luck to find the right answer. Every brokerage is different, and the right one can offer them the tools to kickstart or advance their businesses. This book allows you to show agents why your brokerage is the right choice for them.

Inside this guide, agents will learn:

• The most effective ways to mine for leads
• How to build meaningful relationships
• How to deliver a fail-proof presentation
• How to find their perfect niche
• How to optimize their communication strengths
• How to build an impressive list of clientele
• And much more

There are 7 million people in the United States who consider themselves investors, and with the popularity of home-flipping shows on networks like HGTV, the investing industry is only expected to grow. Real estate investors offer agents a lucrative opportunity to form partnerships and land multiple and consistent deals.

But just like FSBO sellers, many real estate investors feel they have the ability to do it all themselves. But as a wise agent once said, “You can run across the highway ten times and never get hit, but that doesn't mean you're the best at running across the highway.”

Inside this book, real estate investors (and potential real estate investors) will learn:

• Why investing is a potentially lucrative (but also risky) business
• How to find (and secure) properties to invest in
• The different types of investment opportunities (wholesaling vs. rental properties)
• How to upgrade and stage distressed properties
• How to prepare and market their homes to get the highest possible price
• Why partnering with an experienced and trusted agent can benefit their business

After one or more failed attempts to sell their homes, sellers may become discouraged and think their homes are nothing more than giant money pits. At this point, they don’t know whether they should try to sell again or consider renting out their properties.

Renting can be a great — and extremely lucrative — option. But renting also comes with its share of complications and stressors. That’s where you come in. In this book, you can show people who are considering renting out their homes that they, too, can successfully do so — but it won’t be easy. In this book, they’ll learn everything you do as a property manager to make their lives easier.

As a mortgage lender, you know how crucial your job is to ensuring buyers walk away with the homes of their dreams. But how do you convince buyers to work with you over one of those “chain” lenders who promises the lowest rates and quick and easy approvals?

The key is showing buyers how you can offer them a top-notch, personalized, and stress-free loan experience. Plus, you can show them how much easier the process can be working with someone who has an established business relationship with their real estate agent.

This book shows buyers that an unreliable lender can sour or even derail their home-buying experience. Inside, buyers will learn:

• How to defend themselves against bad lenders
• How a smooth loan process should work
• What separates good lenders from bad lenders
• How you can make their transactions go more smoothly
• A glossary of lending terms

As a mortgage lender, you know how crucial your job is to ensuring buyers walk away with the homes of their dreams. Establishing valuable relationships with real estate agents and their clients gives you the ability to reach and work with more clients. But how do you stand out from the pack?

This book shows real estate agents that an unreliable lender can sour or even derail their clients’ home-buying experiences. Inside, agents and buyers will learn:

• How to defend themselves against bad lenders
• How a smooth loan process should work
• What separates good lenders from bad lenders
• How you can make their businesses run more smoothly
• A glossary of lending terms to share with clients

This book lays out each step in precise detail of the commercial real estate searching and buying processes. Finding a suitable office or building space — whether the buyer plans to rent it out or use it for themselves — can be a full-time job in and of itself, and business owners can’t afford to make bad decisions along the way. 

Inside this book, business owners will learn:

• How to find the perfect space based on their company’s needs
• The importance of buyer representation
• The different types of commercial spaces and options
• Reasons they might need a new office space
• The benefits of owning vs. leasing
• Common mistakes business owners make in the buying process
• How to navigate the negotiation process

This book lays out each step in precise detail of the commercial real estate searching, leasing and lease renewal processes. Finding a suitable office or building space can be a full-time job in and of itself, and because most leases can last for 5 to 10 years, business owners can’t afford to make bad decisions. 

Inside this book, business owners will learn:

• How to find the perfect space based on their company’s needs
• The importance of tenant representation
• The different types of commercial spaces and leases
• Reasons they might need a new office space
• The benefits of leasing vs. owning
• Common mistakes tenants make in the leasing process
• The lease negotiation process

If you regularly work with clients who can’t see their homes objectively, this is the perfect book for you. Most homeowners think, “Surely this home, where I’ve raised a family and made countless memories, will sell in no time. Who wouldn’t want to live here?” But as much as you hate to be the bearer of bad news, you need to help sellers see their homes through a potential buyer’s eyes.

In this book, sellers will learn insider secrets to get the most money out of their home sales in the least amount of time. Inside, sellers will find:

• An overview of the sales process
• The #1 secret strategy to selling your home for more money
• Common mistakes to avoid
• Marketing techniques employed by top agents
• Advice on how to appeal to today’s buyers
• Tips for upgrading with the greatest return on investment
• A negotiation guide to get more money
• And much more

When a homeowner’s listing expires, chances are, they’re feeling discouraged and wondering why their home — the home they fell in love with and where they’ve made countless family memories — isn’t selling. With this book, you can show them it isn’t their fault. 

Show your leads there are a lot of reasons homes don’t sell, but each one of them can be overcome with the right strategy. Yes, price is a major factor, but many times, it’s other variables that make the biggest difference.

In this book, you’ll show home sellers:

• Why their home may not have sold
• Signs their agent could be hurting their chances
• Marketing techniques to improve their chances of selling
• How to sell their home without dropping the price
• Upgrades guaranteed to get them top dollar
• How to rise above poor market conditions

Selling FSBO is hard — and a lot of times, downright impossible. But still, there are millions of home sellers who venture into unfamiliar territory year after year, their properties wasting away on the market without the proper preparations or market exposure. This book allows FSBO sellers to see how much work they have to do (and how much work you could be doing for them) to sell their homes. 

In this book, sellers will learn:

• Why some FSBOs succeed and others fail
• Skills they need to successfully sell FSBO
• The true cost of selling FSBO
• How to set the right price
• How to prepare, show, and market their house
• How to handle negotiations and get the highest return

There’s a lot of talk about who holds the power in real estate — sellers or buyers. This book shows buyers how they can work their buyer’s advantage and ultimately keep the ball in their court in any transaction. This book also shows buyers why having a trusted real estate agent by their side is a crucial component of this formula for success. 

This book will:

• Show buyers what to look for and how to search for a home
• Explain the ins and outs of the buying process
• Help buyers seal the deal on their perfect property