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How Bob Got Two Listings After a Year with No Follow-Up


“So I’m totally convinced that the book is key for anybody — for all the reasons your founders knew.”

That’s according to Bob Sheasby, an agent in Brevard County, Fla., near Cape Canaveral, who got his start in real estate after working through a transaction of his own. 

After splitting his time between New York and Miami for many years, Bob decided to invest in a ski property in Colorado, where his brother also lived. 

“I decided I wanted to buy some real estate,” Bob says. “I closed on a property from my Manhattan apartment, a one-bedroom apartment, using a lot of FedEx with a bank in Texas, a Realtor in Denver and a condo up in Bale, Colo… And I thought, ‘This is fun. I liked this.’

“But I recognized it as a process, and if you know the steps, you can short circuit the steps or get three done at one time instead of back and forth, back and forth, back and forth. When I closed, they said, ‘You can’t do that. We’ve never done it. It always takes six weeks.’